We are excited to welcome Paul Jones from Magneto Communications as our guest speaker for our May discussion. Paul is a professional copywriter and will be talking about “The Polished Professional”.
In his presentation Paul will discuss keys to clear, concise, correct business writing. Mediocre writing not only tarnishes your professionalism and credibility, but also makes your organisation far less efficient than it can be. That’s because it takes readers longer to understand what you’ve written. For your company and career’s sake you need a good grasp of grammar, punctuation, spelling and professional writing principles.
This interactive session will get you off and running, with an awareness of the most common errors and how to fix them. You’ll learn more about the following:
- Conciseness – How to cut waffle and add punch to your writing
- Grammar – Including how to avoid the most common grammar blunders
- Punctuation – Including when and where to use the most abused punctuation marks
- Plain English – These internationally-recognised principles will make your writing shorter, sharper and easier to read
- Proofreading – Professional proofreading tips, including when knot to trust you’re spelling chequer!
Especially for:
- Business leaders and owners
- Anyone who writes at work
Paul Jones from Magneto Communications (www.magneto.net.au) is a professional copywriter who trains businesspeople to write professionally and persuasively. He’s been copywriting and training for over a decade. Leading a team of up to six other writers, his client list includes Oracle, News Limited, Clayton Utz, Optus, Fox Studios, IBM, and Kimberly-Clark.
His broad experience as a copywriter, combined with his training background with Qantas and the Australian Institute of Management, make him a knowledgeable, engaging presenter. Your learning experience will be practical, content-rich, relevant to your everyday writing challenges, and entertaining!
To attend, please RSVP to Reis at cpawibfb@gmail.com or via Facebook by 5pm Friday 23 May 2014.
